Meet the Team
Elena Fordham
Founder and Principal
Elena is a business strategist, connector and storyteller. An expert in marketing communications, she has more than 20 years of experience creating strategic programs that build customer awareness, strengthen brand loyalty and drive revenue.
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Elena is passionate about helping brands discover their competitive edge and navigate the opportunities that come from having a clear brand and communication strategy.
When she isn't helping companies to scale, Elena mentors budding entrepreneurs via York University's Y-Space Accelerator and raises awareness and funds for mental health & addiction services in York Region and the Toronto area.
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Stephanie Janda Fischer
Communications Specialist
Stephanie is a highly skilled communications and program management specialist, holding a Post-Graduate Certificate (Honours) in Public Relations from Humber College. With a creative mindset and a collaborative spirit, she excels at building strong relationships across teams, stakeholders, and sectors. Her diverse experience both in agency and client-side spans public sector non-profits, consumer product awareness campaigns, product launches, strategic partnerships, and cross-functional program delivery.
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Stephanie is accomplished at managing multiple projects simultaneously and consistently meeting tight deadlines all while ensuring alignment with organizational goals and values. Her professional approach is rooted in clarity, responsiveness, and a passion for bringing ideas to life through meaningful engagement and impact-driven storytelling.
Maryam Golabgir
Digital Marketing Specialist
Maryam Golabgir is Beveridge Marketing's Digital Marketing Expert. She’s a seasoned digital marketer, programmer, and web development guru. Her specialties include SEO, paid social media strategy, online ads, geo targeting and mobile marketing.
Maryam builds sustainable, data-driven paid and organic digital marketing strategies. Her work boosts visibility, engagement, and organic traffic for clients. A strong advocate for analytics, she uses a variety of sources of data to refine marketing efforts and has successfully led campaigns across a diverse range of industries.
Maryam continues to drive innovation in the evolving digital landscape through Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Search Engine Marketing (SEM), Social Media Ads that convert, Amazon Marketplace SEO & PPC Advertising, and has helped brands convert via Google AdWords, YouTube Ads, Meta Ads (Instagram and Facebook) and on TikTok.