founder & principal
Elena Fordham is a marketing communications and event specialist with 13+ years' experience creating strategic programs that build customer awareness, strengthen brand loyalty and drive revenue. Her most recent work includes the formal launch of AI tech startup, Orbiseed and driving the marketing strategy and implementation for LD Human Resources. She also planned the earned and paid media strategy for the retail offerings, programming and events at Toronto's iconic Union Station and successfully led the PR launch of two Canadian restaurant chain concepts known as Union Chicken and Amano Pasta including influencer campaigns to amplify the brands via social media.
Elena's portfolio also boasts the marketing and PR launch of Schedule 1 bank, Wealth One Bank of Canada in 2016. Her clients look to her for branding and rebranding strategies and content marketing expertise.
Since launching Beveridge Marketing, Elena has created profitable customer demand for SMEs and startups spanning startups, tech, finance, HR, law, construction, destination and hospitality sectors both for consumer and B2B brands. She has also taught part-time at Yorkville University imparting her in-field experience to the next generation of marketing communications practitioners and volunteers in her spare time for mental health causes.