Meet the Team
Elena Fordham
Founder and Principal
Elena is a business strategist, connector and storyteller. An expert in marketing communications, she has more than 18 years of experience creating strategic programs that build customer awareness, strengthen brand loyalty and drive revenue.
Elena is passionate about helping brands discover their competitive edge and navigate the opportunities that come from having a clear brand and communication strategy.
When she isn't helping brands to scale, Elena mentors budding entrepreneurs via York University's Y-Space Accelerator and raises awareness and funds for mental health & addiction services in York Region and the GTA.
Rya Marrelli
Marketing Coordinator
An Aurora native, Rya is a writer and editor, with brand experience helping retail, education and non-profit clients execute tactical initiatives.
Her love of writing, editing, design and community engagement led her to Beveridge Marketing, where she is excited to bring her knowledge and passion to the team. Rya is always up for a new challenge and loves to help her clients find ways to automate tedious processes using AI and the latest digital platforms.
She holds a Bachelor of Arts in English Language and Literature from Queen’s University and has completed additional editorial and writing courses through both Toronto Metropolitan University and George Brown College.
"Your integrity, work ethic and dedication to covering all the bases with kindness and care is what we love about Beveridge!"
Teresa Foggia-Ceolin
ID Mechanical Inc & ID Plumbing Services Inc