Meet the Team
Elena Fordham
Founder and Principal
Elena is a business strategist, connector and storyteller. An expert in marketing communications, she has more than 18 years of experience creating strategic programs that build customer awareness, strengthen brand loyalty and drive revenue.
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Elena is passionate about helping brands discover their competitive edge and navigate the opportunities that come from having a clear brand and communication strategy.
When she isn't helping companies to scale, Elena mentors budding entrepreneurs via York University's Y-Space Accelerator and raises awareness and funds for mental health & addiction services in York Region and the Toronto area.
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Stephanie Janda Fischer
Communications Specialist
As a mother of three elementary-aged children, Stephanie Janda Fischer is deeply committed to the mental health and well-being of youth. With experience on the Board of Directors for a Toronto-based EarlyON Centre, along with roles at the Toronto District School Board and the Canadian national charity No Time for That Anti-Bullying Society, Stephanie has worked tirelessly to address the mental health and inclusivity challenges faced by young people. Her advocacy centers on the critical need for better access to services and support for children and youth.
Stephanie thrives in logistics management and public relations, holding a Post-Graduate Certificate in PR from Humber College. Highly creative and a natural connector, she excels at building strong collaborations across teams and stakeholders. With a passion for public sector non-profits, she is skilled at managing multiple projects simultaneously, meeting tight deadlines and working within budget constraints, all while keeping the organization’s mission front and center.
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