about us

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founder & principal

Elena Fordham is a marketing communications and event specialist with 15+ years' experience creating strategic programs that build customer awareness, strengthen brand loyalty and drive revenue. Her most recent work includes the formal launch of AI tech startup, Orbiseed and driving the marketing strategy and implementation for LD Human Resources. She also planned the earned and paid media strategy for the retail offerings, programming and events at Toronto's iconic Union Station and successfully led the PR launch of two Canadian restaurant chain concepts known as Union Chicken and Amano Pasta including influencer campaigns to amplify the brands via social media.

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Elena's portfolio also boasts the marketing and PR launch of Schedule 1 bank, Wealth One Bank of Canada in 2016. Her clients look to her for branding and rebranding strategies and content marketing expertise. 

Since launching Beveridge Marketing, Elena has created profitable customer demand for SMEs and startups spanning manufacturing, AI technology, finance, HR, law, construction, destination and hospitality sectors both for consumer and B2B brands. She has also taught part-time at Yorkville University imparting her in-field experience to the next generation of marketing communications practitioners and volunteers in her spare time for mental health causes and fundraising for Southlake Regional Health Centre.

senior consultant

Katie Zeppieri is a marketing professional and social media influencer with her own podcast and 10.6K followers on Instagram! She has over 8 years’ experience developing strategic marketing, events, and public relations campaigns that amplify and elevate brands. Her portfolio of work includes producing the Ignite Showcase for the Spark Centre innovation incubator (in partnership with Ontario Tech University); creating the Light Up the Sky holiday campaign for the Oshawa Centre; and producing the Pink Shirt Day Concert at Vaughan Mills Shopping Centre. Most recently, Katie created influencer campaigns for the digital mental health startup, First Session, and coordinated on-site COVID-19 health & safety ambassadors for local businesses.

In addition to her marketing work, Katie is a social entrepreneur committed to empowering young women. In 2013, Katie created GIRL TALK Day—Canada's largest girl empowerment event—bringing together over 1,000 girls annually from across the GTA. She recently launched the GIRL TALK Speakers Bureau, which manages a roster of female leaders and influencers and connects them with opportunities to speak on stages across the globe. Katie is a graduate of the Radio & Television Arts program at Ryerson University. 

senior consultant

Kathryn Merei is a natural connector. Relationships are incredibly important to her and she treats each client's business as if it were her own. With 12 years' experience as the former Marketing Director of Toronto's prestigious Elmwood Spa and restaurant affiliate Bangkok Garden, Kathryn's specialty areas include wellness, fitness, hospitality and lifestyle. As the marketing lead for the largest standalone day spa in Canada, Kathryn was responsible for brand strategy, project management and introduced an omni-channel digital marketing approach. She reported to the Spa's board on a quarterly basis for three lines of business and represented several departments including marketing, sales, operations and recruitment. Kathryn developed the annual marketing and strategic business plans and took the lead on many improvement initiatives that were well outside the marketing scope. Her philosophy is that there are always areas to enhance in business, and it is her passion to help owners continually build on the customer experience.

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Kathryn has a diploma in Small Business Management and Entrepreneurship from Seneca and prior to joining Elmwood, she worked at PlayStation and for a marketing agency on the Starwood Hotels & Resorts account (acquired by Marriott). She continues to lend her skills and knowledge to help young people at-risk having recently completed a sabbatical in Colombia working with a grassroots organization that helps underprivileged children. Upon returning to Toronto, Kathryn has continued to work with non-profits such as Sketch which supports marginalized youth, and joined the Board of Youth Rising Above, a non-profit which focuses on transforming the lives of marginalized teens through dynamic, engaging and interactive programming opportunities that build resiliency, skill and personal well-being.