We help you craft and deliver the right message to the right audience at the right time to build positive awareness and ultimately drive sales of your product or service. It is no secret that generating earned a 3rd party endorsement from trusted media, thought leaders and influencers in your industry is proven to have more impact than any advertisement.
1. identify target audience's "hot buttons"
We help you identify your customers' emotional "hot buttons" or "pain points" - the issues that worry them or are holding them back in some way, which your product or service will resolve.
4. deliver the message
We will help you garner the media attention needed to reach your target audience and promote your product or service in a positive light.
2. craft the right
We will craft a custom creative pitch (often several) that will grab the attention of the media and help deliver the right message to your target audience. Using our trusted relationships with a wide range of Canadian and US media, we'll help to garner the customer awareness (B2C and B2B) you're after.
3. identify appropriate media channels
In today's wired world, there are endless options to reach your target audience. We help you navigate this world and determine which media outlets or platforms will deliver the best results. Most importantly, our trained pr experts are equipped to foster those relationships and communicate your message authentically.